Service Packages

Offer Bundle Architecture

How to Structure WPGA's Programs for Maximum Conversion

WPGA currently has 6+ credentials, two recurring programs, a community, and one-on-ones - but no clear path for a new visitor to know what to buy. This architecture restructures the same programs into four persona-aligned bundles with clear outcomes and pricing tiers.
Four Persona-Aligned Bundles
Bundle 1
LAUNCH
For: Aspiring Groomers
"Everything you need to start a grooming career the right way."
What's Included
  • Professional Canine Stylist (PCS) Certification
  • Salon Sanitation & Safety Practices
  • First Aid & CPR
  • Alumni community access (Heartbeat)
Outcome Promise
Graduate with a DOE-accredited credential, a safety certification, and access to a vetted alumni network.
Upsell path: Level Up Bundle (MCS + specialty tracks)
Lead with "lowest cost path to a recognized credential" - do not lead with hours of curriculum.
Bundle 2
LEVEL UP
For: Seasoned Pros
"Credentials that match the skills you've already built."
What's Included
  • Master Canine Stylist (MCS) or Master Therapeutic Pet Aesthetician (MPAe)
  • Master Groomer Behavior Specialist (MGBS)
  • Groomer's Boardroom membership
Outcome Promise
Walk away with advanced certifications that let you charge more, get hired faster, and move into leadership.
Upsell path: Operations Bundle (for salon ownership track)
Lead with "you don't start over - we evaluate what you already know."
Bundle 3
OPERATIONS
For: Salon Owners
"Train your team without stopping production."
What's Included
  • Modern Grooming Professional - 3 tracks: Behavior, Skin & Coat, Workplace Safety
  • Staff onboarding modules (shallow, low-friction entry for employees)
  • WPGA grades and certifies your staff - you receive reports
  • Employer-of-choice positioning materials
Outcome Promise
Your team becomes certified. You reduce injury risk, lower turnover, and differentiate as an employer. We handle all of it.
Business Metrics
  • Reduced incidents
  • Higher employee retention
  • Higher average ticket
  • Competitive differentiation
Upsell path: Franchise Bundle (for multi-location operators)
"This is a trade show in a box - what you'd get spending $250/person at Barkley, delivered at scale to your whole team."
Bundle 4
FRANCHISE READY
For: Franchise & Retail
"A certified, scalable grooming program for multi-location operators."
What's Included
  • Full Operations Bundle (above) for all locations
  • Bulk certification enrollment
  • Standardized training documentation for franchise manuals
  • WPGA as credentialing partner (co-branded if desired)
Outcome Promise
Every location runs the same certified training program. Liability reduced. Staff accountability visible. Franchise differentiated by education.
Custom pricing and scoping. Contact PIR to initiate the conversation.
Feature Comparison
Feature Launch Level Up Operations Franchise Ready
DOE-Accredited Credential ✓ ✓ ◕ ✓
Business Track — ◕ ✓ ✓
Done-for-You Training — — ✓ ✓
Staff Bulk Enrollment — — ◕ ✓
Alumni Community ✓ ✓ — —
PIR Recommendation
Strategic Assessment

Restructuring into bundles is not about changing the curriculum - it is about giving each buyer a clear, named offer that speaks to their situation. The programs already exist. The work is in the packaging and the messaging.