Project Overview
Assets
-
Build Status
Design Ready
Client
Whole Pet Grooming Academy
Managed by Pet Industry Resource
Planning Documents
5 docs
Audit & Diagnosis
404 errors, missing attribution, brand positioning gaps, and strategic guardrails - documented with evidence and a priority action list.
Ready
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Site Map: Old & New
Side-by-side comparison of the current wholepetnh.com structure vs. the proposed persona-routed architecture. Includes full page-by-page action table and redirect strategy.
Ready
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Offer Bundle Architecture
Existing programs restructured into four persona-aligned bundles with ROI framing for owner and franchise buyers.
Ready
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Design Influences
Five competitor and reference websites analyzed to inform the WPGA redesign: a direct competitor, two premium trade schools, the AKC, and a professional certification body.
Ready
View
Design System
Color palette, typography, component patterns, and visual identity guidelines packaged for design and development handoff.
Ready
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90-Day Roadmap & Marketing Engine
Phase 1 and 2 deliverable timeline, campaign detail, email sequences, content leverage strategy, investment table, and month-by-month milestones.
Ready
View
Design Concepts
2 concepts
WS-1
Homepage Redesign
Full page mock of the restructured wholepetnh.com - persona paths, accreditation proof bar, business-metrics testimonials, and flagship program positioning.
Live Mockup Open
WS-2
Tazz's Pick
Homepage Redesign V2
Paul Mitchell + PMI-inspired: announcement bar, editorial hero, persona router with bundle labels, credential ladder, faculty photos, alumni proof, bundles section, community stack.
Live Mockup Open
WS-3
Homepage Design V3
All 5 influences: split editorial hero (Aveda), certified-vs-uncertified contrast (AKC), craft narrative section (Aveda), excellence/recognition section (Paragon), credential ladder + persona router (PMI), outcome data (Paul Mitchell).
Live Mockup Open
WS-4
Homepage Design V4
PMI certification-portal structure: dark hero with badge pills (PCS/MCS/MGBS), 3-stat row, recognition strip, cert card grid with type tags, 5-step journey, alumni spotlight split, dark instructor section, faculty photo grid, CE maintenance cards, and ready CTA.
Live Mockup Open
WS-5
Charles' Pick
Homepage Design V5
Heavy Aveda Institutes influence: full-bleed B&W photography, ALL CAPS editorial headings, dark navy strips, 4-column text-only difference section, circle portrait careers grid, dark Pick Your Path, editorial split, mission statement in large dark-bg type, footer with social links.
Live Mockup Open
WS-6
Homepage Design V6
Heavy AKC influence: utility bar, split hero (text left + 2x2 photo mosaic right), page tab navigation, 4-photo benefit tile grid, included checklist with add-ons, editorial split, FAQ accordion, PCS vs MCS certification comparison (dark navy), partner logos + 5-stat strip, community cares section, support bar, and full multi-column footer.
Live Mockup Open